POPPED Seaside Popcorn Business
Inspired by a Hemingray 52 phone insulator, the POPPED Seaside Popcorn business was created based on the sea-glass color and a series of bumps on the insulator. The first step of this project was to create a logotype for the face of the brand. An important aspect of creating the logo was contrasting typefaces, so I used a big bold sans-serif typeface paired with a serif, thin typeface. After the logo was created, establishing the packaging was the next step in which I used the concept appeal of “a message in a bottle” for the products.
All of the packaging features an original logo, original illustration made with Procreate, features a store sign mock-up, and original copywriting.